WEEK 1
NEW WAVE, SYNTHPOP, SKA
WEEK 2 – HIPHOP I
WEEK 3 – HIPHOP II
WEEK 4
INVENTION OF THE SUPERSTAR
THE SUPERSTAR WAS AN INVENTION OF THE MUSIC INDUSTRY, AS THEY WERE TRYING TO MAXIMIZE THEIR EARNINGS AND BATTLING HOME-TAPING [ANALOGUE FILESHARING]. IT WAS ALSO THE TIME WHEN MARKETING AND ADVERTISING BECAME MORE PROFESSIONAL. ONLY 10% OF MAJOR LABEL ARTISTS MADE A PROFIT, SO THE MOST OF THE MARKETING BUDGET WENT TO THOSE ACTS.
1981 : START MTV
1982 : INTRODUCTION COMPACT DISC
1983 : THRILLER & INVENTION YAMAHA DX7 SYNTH
1984 : PURPLE RAIN & BORN IN THE USA
1985 : LIVE AID
1986 : TRUE BLUE
1987 : MTV EUROPE & JOSHUA TREE
1988 : 2ND SUMMER OF LOVE [HOUSE MUSIC IN MAINSTREAM] INVENTION AKAI S1000 SAMPLER
1989 : APPETITE FOR DESTRUCTION